The cost of print is more than ink on paper. Total Cost of Ownership (TCO) is a valuation method in which the actual cost of an individual piece or a group of pieces includes not only the cost of print production, but also the associated life cycle costs of the piece(s) from concept and development through obsolescence.
When people think of printed materials, they think only of the cost of the physical piece. However, for every $1.00 spent on print up to $8.00 to $14.00 is spent on the process. The cost of printed material is very small compared to the total cost associated with the item, which includes:
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